Whether you already have a website or are considering one, it is very important that you know what the essentials of a great website design are. It is needless to explain how a good website design can help you make good business. The more comfortable a customer feels while using your website, the more are your chances of conversion. Even if you hire the experts of the field for the job, you won’t be able to get the best results if you do not know the key features all by yourself. So, here we have made a list that will be helpful for all small businesses dealing with website woes:
- Logically set:
Besides being aesthetically set, a website also needs to be logically represented so that the customer does not feel intimidated while scrolling through your page. For this, one has to keep SEO & User friendliness parallel while finalizing the website design. It is always better to run a pilot test with your friends or family using the website once or twice and offering your feedback.
- Must have crucial business information
A letter without the address or signature of the sender is waste as the recipient would never be able to find out who sent it. In the same way, a website that does not offer some crucial information about your business is a waste as the customer will never be able to know you or your business perfectly. As important as it is to have crucial information on your website, it is equally important to ensure that it is crisp and brief. Writing pages full of words just offer the sense of boredom to the customers. Here crucial information refers to company’s mission, vision statement, about us, team and expertise and off course- Contact information.
- A beautiful play of words and graphics:
A website with too much of words in it is boring whereas a website with too much of graphics is flashy. If you want a website that is perfect you need to make a perfect balance of words and graphics. An expert web designer can help you in this, provided you state him the clear idea that you have behind building a website.
- Ease of navigation:
While using a website you must make sure that it is easy to use by a layman. To ensure this, you must name the pages accordingly and keep it simple. The motive behind the navigation strategy must be call-to-action. You must make the goals clear in the website by asking questions like Become a member? Visit our physical store? Join as a franchise? Etc.
Having a section dedicated to the customer’s inquisitiveness is important. You must offer them enough questions to help them understand you and your business better. In such a way, you will be able to connect with them closely.
These are some of the important features that you must have in your website design.